Description
Product ID: | 9781529732504 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Global Marketing and Advertising |
Subtitle: | Understanding Cultural Paradoxes |
Authors: | Author: Marieke de Mooij |
Page Count: | 528 |
Subjects: | Sales and marketing, Sales & marketing, Advertising, Advertising |
Description: | Select Guide Rating Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-11-02 |