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      Contemporary Issues in Marketing: Principles and Practice

      3 in stock

      Firm sale: non returnable item
      SKU 9781526478887 Categories ,
      Select Guide Rating
      Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

      As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now m...

      £52.99

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      Description

      Product ID:9781526478887
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Contemporary Issues in Marketing
      Subtitle:Principles and Practice
      Authors:Author: Ayantunji Gbadamosi
      Page Count:480
      Subjects:Sales and marketing, Sales & marketing
      Description:Select Guide Rating
      Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

      As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with  technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.

      Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

      Imprint Name:Sage Publications Ltd
      Publisher Name:Sage Publications Ltd
      Country of Publication:GB
      Publishing Date:2019-09-20

      Additional information

      Weight892 g
      Dimensions186 × 231 × 27 mm