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      A Practical Introduction to Mixed Methods for Business and Management

      2 in stock

      Firm sale: non returnable item
      SKU 9781526462497 Categories ,
      Select Guide Rating
      An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

      Mixed Methods Research f...

      £30.99

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      Description

      Product ID:9781526462497
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:A Practical Introduction to Mixed Methods for Business and Management
      Authors:Author: Pat Bazeley
      Page Count:136
      Subjects:Research methods: general, Research methods: general, Business and Management, Business & management
      Description:Select Guide Rating
      An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

      Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

      The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

      The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

      Suitable for business and management students and researchers undertaking their own mixed methods research.


      Imprint Name:Sage Publications Ltd
      Publisher Name:Sage Publications Ltd
      Country of Publication:GB
      Publishing Date:2018-12-04

      Additional information

      Weight248 g
      Dimensions243 × 169 × 8 mm