Description
Product ID: | 9781526446855 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Retail Marketing Management |
Subtitle: | The 5 Es of Retailing |
Authors: | Author: Dhruv Grewal |
Page Count: | 200 |
Subjects: | Sales and marketing management, Sales & marketing management, Retail and wholesale industries, Retail sector |
Description: | Select Guide Rating A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2018-12-28 |