Description
| Product ID: | 9781523093311 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Radical Product Thinking |
| Subtitle: | The New Mindset for Innovating Smarter |
| Authors: | Author: R. Dutt |
| Page Count: | 216 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn''t kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results. |
| Imprint Name: | Berrett-Koehler Publishers |
| Publisher Name: | Berrett-Koehler Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-28 |
