Use coupon code “SUMMER20” for a 20% discount on all items! Valid until 2024-08-31

Login / Register

Royal Mail express delivery to UK destinations

Regular sales and promotions

Stock updates every 20 minutes!

Normal Now: Individualism as Conformity

Out of stock

Firm sale: non returnable item

SKU 9781509550951 Categories Products, Sociology & Human Behaviour

This is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries. By the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in We...

£15.99

Buy new:

Delivery: UK delivery Only. Usually dispatched in 1-2 working days.

Shipping details

Shipping costs: All shipping costs calculated in the cart or during the checkout process.

Standard service (normally 2-3 working days): 48hr Tracked service.

Premium service (next working day): 24hr Tracked service – signature service included.

Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.

Signature Service: This service is only available for tracked items.

Leave in Safe Place: This option is available at no additional charge for tracked services.

Description
Additional information

Description

Product ID:	9781509550951
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Normal Now
Subtitle:	Individualism as Conformity
Authors:	Author: Mark G. E. Kelly
Page Count:	184
Subjects:	Political science and theory, Political science & theory
Description:	This is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries. By the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in Western societies. Normality was defined as conformity with a narrow model of conventional human behaviour. However, this model has since been displaced by an anti-conformism, in which normality is defined as absolute self-fulfilment, defying older restrictions on our behaviour. Paradoxically, narcissistic individualism and rebellion against conformity have become compulsory. Normal Now explores in detail how this new normative order plays out today in the arenas of politics, health, and sex and sexuality. In all these areas, the uncompromising perfectionism of our norms of self-expression leads to increasingly deep-seated and ubiquitous anger, anxiety and dissatisfaction.
Imprint Name:	Polity Press
Publisher Name:	John Wiley and Sons Ltd
Country of Publication:	GB
Publishing Date:	2022-04-01

Additional information

Weight	272 g
Dimensions	137 × 214 × 19 mm

GoBookshop!
Proudly owned and operated by:

Raythex LTD
17-19 Saint Georges Street
NORWICH
NR3 1AB
Registered No. 15042401

We accept the following payment methods:

More socials coming soon!!!

GoBookshop! – All rights reserved. © 2023

GoBookshop! trademark: UK00003989745