Description
Product ID: | 9781506389226 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | International Marketing |
Authors: | Author: Barbara Czarnecka, Donald E. Baack, Daniel W. Baack |
Page Count: | 672 |
Subjects: | International business, International business, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business. Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition:
A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
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Imprint Name: | SAGE Publications Inc |
Publisher Name: | SAGE Publications Inc |
Country of Publication: | GB |
Publishing Date: | 2018-12-04 |