Description
| Product ID: | 9781506352428 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Polling and the Public |
| Subtitle: | What Every Citizen Should Know |
| Authors: | Author: Herbert Asher |
| Page Count: | 360 |
| Subjects: | Politics and government, Politics & government |
| Description: | Select Guide Rating This trusted, brief guide helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. |
| Imprint Name: | CQ Press |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2016-10-04 |
