Description
| Product ID: | 9781501362996 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Fashion Business Cases |
| Subtitle: | A Student Guide to Learning with Case Studies |
| Authors: | Author: Leslie Davis Burns |
| Page Count: | 352 |
| Subjects: | Apparel, garment and textile industries, Textile industries, Fashion and beauty industries, Fashion & beauty industries |
| Description: | Select Guide Rating Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features:- 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features:- 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively |
| Imprint Name: | Fairchild Books |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-11 |
