Description
| Product ID: | 9781501335259 |
| Product Form: | Multiple-component retail product |
| Country of Manufacture: | US |
| Title: | Guide to Producing a Fashion Show |
| Subtitle: | Bundle Book + Studio Access Card |
| Authors: | Author: Jose Blanco F., Kristen K. Swanson, Judith C. Everett |
| Subjects: | Sales and marketing management, Sales & marketing management, Events management industry, Fashion and beauty industries, Events management industries, Fashion & beauty industries |
| Description: | Select Guide Rating Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production—from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition- Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations- New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management- New perforated worksheets include documents and templates to plan a fashion show- 25% new photographs- Discussions of diversity in the fashion industry and current trends- More coverage and examples from menswear and global fashion capitalsAt the STUDIO, students can:- download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards. Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production—from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.New to this Edition- Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations- New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management- New perforated worksheets include documents and templates to plan a fashion show- 25% new photographs- Discussions of diversity in the fashion industry and current trends- More coverage and examples from menswear and global fashion capitalsAt the STUDIO, students can:- download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards. |
| Imprint Name: | Fairchild Books |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2018-10-18 |
