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      Doing Visual Analysis: From Theory to Practice

      6 in stock

      Firm sale: non returnable item
      SKU 9781473972995 Categories ,
      Select Guide Rating
      This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communicatio...

      £38.99

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      Description

      Product ID:9781473972995
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Doing Visual Analysis
      Subtitle:From Theory to Practice
      Authors:Author: David Machin, Per Ledin
      Page Count:216
      Subjects:Research methods: general, Research methods: general, Communication studies, Popular culture, Communication studies, Popular culture
      Description:Select Guide Rating
      This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.

      Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

      Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

      • Provides examples of how and where certain tools can be used in a project or dissertation
      • Discusses the type of research questions best suited to different tools and methods
      • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

      Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 


      Imprint Name:Sage Publications Ltd
      Publisher Name:Sage Publications Ltd
      Country of Publication:GB
      Publishing Date:2018-02-05

      Additional information

      Weight380 g
      Dimensions242 × 170 × 12 mm