Description
Product ID: | 9781473919525 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Brands and Branding |
Authors: | Author: Stephen Brown |
Page Count: | 296 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples. A fun and humorous introductory book, written in Stephen Brown''s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why:
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Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2016-08-31 |