Description
| Product ID: | 9781473904019 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Marketing Theory |
| Subtitle: | A Student Text |
| Authors: | Author: Michael J Baker, Michael Saren |
| Page Count: | 544 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2016-05-30 |
