Description
| Product ID: | 9781473760356 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CN |
| Title: | Business Research Methods |
| Authors: | Author: Barry Babin, William Zikmund, Mitch Griffin, Jon Carr, Christina Quinlan |
| Page Count: | 416 |
| Subjects: | Research and development management, Research & development management |
| Description: | Select Guide Rating Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan''s qualitative and holistic approaches are combined with William Zikmund''s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. |
| Imprint Name: | Cengage Learning EMEA |
| Publisher Name: | Cengage Learning EMEA |
| Country of Publication: | GB |
| Publishing Date: | 2019-01-29 |
