Description
| Product ID: | 9781473692145 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | How to Get to Great Ideas |
| Subtitle: | A system for smart, extraordinary thinking |
| Authors: | Author: Dave Birss |
| Page Count: | 240 |
| Subjects: | Theory of art, Theory of art, Philosophy: aesthetics, Business strategy, Business innovation, Management: leadership and motivation, Advertising, Self-help, personal development and practical advice, Philosophy: aesthetics, Business strategy, Business innovation, Management: leadership & motivation, Advertising, Self-help & personal development |
| Description: | Select Guide Rating A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. |
| Imprint Name: | Nicholas Brealey Publishing |
| Publisher Name: | John Murray Press |
| Country of Publication: | GB |
| Publishing Date: | 2018-11-08 |
