Description
| Product ID: | 9781472480248 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Platform Strategy |
| Subtitle: | How to Unlock the Power of Communities and Networks to Grow Your Business |
| Authors: | Author: Benoit Reillier, Laure Claire Reillier |
| Page Count: | 222 |
| Subjects: | Business strategy, Business strategy, E-commerce: business aspects, Sales and marketing, E-commerce: business aspects, Sales & marketing |
| Description: | Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. . During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2017-04-10 |
