Description
| Product ID: | 9781472437174 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Scenario Based Strategy |
| Subtitle: | Navigate the Future |
| Authors: | Author: Paul de Ruijter |
| Page Count: | 198 |
| Subjects: | Business strategy, Business strategy, Management decision making, Management of specific areas, Personnel and human resources management, Sales and marketing management, Public relations, Operational research, Organizational theory and behaviour, Public ownership / nationalization, Management decision making, Management of specific areas, Personnel & human resources management, Sales & marketing management, Public relations, Operational research, Organizational theory & behaviour, Public ownership / nationalization |
| Description: | Select Guide Rating If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadmap, action and monitoring. If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. The text provides examples from commercial to government and trade organizations; showing how others have undertaken future explorations and how they used these explorations to create a dynamic strategy. Paul de Ruijter has a deep insight into the theory, alongside practical experience working with some of the most highly regarded and resilient organizations. The result is a rich combination of methodology and practical, engaging examples that shows you how to go about creating an agenda for the future. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2014-05-28 |
