Description
| Product ID: | 9781452230054 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Qualitative Research Methods |
| Title: | Qualitative Media Analysis |
| Authors: | Author: Christopher J. Schneider, David L. Altheide |
| Page Count: | 168 |
| Subjects: | Research methods: general, Research methods: general |
| Description: | Select Guide Rating The author shows the reader how to obtain, categorize, and analyze different media documents in this entry in the Qualitative Research Methods series In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2012-11-20 |
