Description
| Product ID: | 9781447287056 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | One Plus One Equals Three |
| Subtitle: | A Masterclass in Creative Thinking |
| Authors: | Author: Dave Trott |
| Page Count: | 240 |
| Subjects: | Management and management techniques, Management & management techniques |
| Description: | Select Guide Rating A masterclass in how to be more creative, from one of the world's true advertising greats <p><b>How do you make something out of nothing?</b><br><br>Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, <i>One Plus One Equals Three</i> is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. <br><br>From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.</p> |
| Imprint Name: | Pan Books |
| Publisher Name: | Pan Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2016-07-28 |
