Description
Product ID: | 9781446297063 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Organizational Crisis Communication |
Subtitle: | A Multivocal Approach |
Authors: | Author: Finn Frandsen, Winni Johansen |
Page Count: | 280 |
Subjects: | Business communication and presentation, Business communication & presentation, Organizational theory and behaviour, Organizational theory & behaviour |
Description: | Select Guide Rating Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.
It provides:
Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2016-11-02 |