Description
| Product ID: | 9781446294369 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Marketing Research |
| Subtitle: | Planning, Process, Practice |
| Authors: | Author: Chahid Fourali, Riccardo Benzo, Marwa Gad Mohsen |
| Page Count: | 432 |
| Subjects: | Market research, Market research |
| Description: | Select Guide Rating Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as:
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2017-12-13 |
