Description
| Product ID: | 9781446273395 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Introducing Qualitative Methods Series |
| Title: | Qualitative Methods in Business Research |
| Authors: | Author: Anne Kovalainen, Paivi Eriksson |
| Page Count: | 376 |
| Subjects: | Research methods: general, Research methods: general, Business studies: general, Business studies: general |
| Description: | Select Guide Rating Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
New to the 2nd edition:
Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research'' - The Qualitative Report |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2015-11-26 |
