Description
Product ID: | 9781442644038 |
Product Form: | Hardback |
Country of Manufacture: | CA |
Title: | Flux |
Subtitle: | What Marketing Managers Need to Navigate the New Environment |
Authors: | Author: David Soberman, Dilip Soman |
Page Count: | 344 |
Subjects: | Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. |
Imprint Name: | University of Toronto Press |
Publisher Name: | University of Toronto Press |
Country of Publication: | GB |
Publishing Date: | 2012-12-05 |