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      Money, Taste, and Wine: It’s Complicated!

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      SKU 9781442234635 Categories ,
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      As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine buyer’s biggest mistake and learns how to avoid it, enlists in the “restaurant wars” and toasts anything but Champagne. His engaging and enlightening boo...

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      Description

      Product ID:9781442234635
      Product Form:Hardback
      Country of Manufacture:US
      Title:Money, Taste, and Wine
      Subtitle:It's Complicated!
      Authors:Author: Mike, Editor of The Wine Economist newsletter and author of Wine Wars II Veseth
      Page Count:208
      Subjects:International economics, International economics, Manufacturing industries, Wines, Food manufacturing & related industries, Wines
      Description:Select Guide Rating
      As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine buyer’s biggest mistake and learns how to avoid it, enlists in the “restaurant wars” and toasts anything but Champagne. His engaging and enlightening book will surprise, inform, inspire, and delight wine lovers everywhere.
      “It’s complicated!” That’s a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.
      Imprint Name:Rowman & Littlefield
      Publisher Name:Rowman & Littlefield
      Country of Publication:GB
      Publishing Date:2015-08-04

      Additional information

      Weight450 g
      Dimensions162 × 236 × 23 mm