Description
| Product ID: | 9781412979474 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Content Analysis Guidebook |
| Authors: | Author: Kimberly A. Neuendorf |
| Page Count: | 456 |
| Subjects: | Research methods: general, Research methods: general, Social research and statistics, Social research & statistics |
| Description: | Select Guide Rating A new edition of this popular student guide to content analysis. Widely adopted on research methods courses across the social sciences. Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2016-07-12 |
