Description
| Product ID: | 9781412971249 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Managing Media Work |
| Authors: | Author: Mark Deuze |
| Page Count: | 320 |
| Subjects: | Media studies, Media studies, Management and management techniques, Management & management techniques |
| Description: | Select Guide Rating A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-09-29 |
