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      Visual Communication: Understanding Images in Media Culture

      2 in stock

      Firm sale: non returnable item
      SKU 9781412962247 Categories ,
      Select Guide Rating
      A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.

      ...

      £38.99

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      Description

      Product ID:9781412962247
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Visual Communication
      Subtitle:Understanding Images in Media Culture
      Authors:Author: Giorgia Aiello, Katy Parry
      Page Count:312
      Subjects:Communication studies, Communication studies, Media studies, Media studies
      Description:Select Guide Rating
      A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.

      Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students'' own work. The book:

      • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
      • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
      • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
      • Shows students how to combine approaches and methods to best suit their own research questions and projects 

      An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 


      Imprint Name:SAGE Publications Inc
      Publisher Name:SAGE Publications Inc
      Country of Publication:GB
      Publishing Date:2019-12-02

      Additional information

      Weight538 g
      Dimensions242 × 172 × 12 mm