Description
Product ID: | 9781405139533 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Fashion Marketing |
Authors: | Author: Mike Easey |
Page Count: | 288 |
Subjects: | Sales and marketing, Sales & marketing, Fashion and beauty industries, Fashion & beauty industries |
Description: | Select Guide Rating 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2008-10-10 |