Description
Product ID: | 9781400241484 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Writing for Impact |
Subtitle: | 8 Secrets from Science That Will Fire Up Your Readers’ Brains |
Authors: | Author: Bill Birchard |
Page Count: | 256 |
Subjects: | Writing and editing guides, Writing & editing guides, Business communication and presentation, Advice on careers and achieving success, Business communication & presentation, Advice on careers & achieving success |
Description: | Select Guide Rating Learn the keys to energizing your writing, engaging readers, and breaking out with influence. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will:
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Imprint Name: | HarperCollins Leadership |
Publisher Name: | HarperCollins Focus |
Country of Publication: | GB |
Publishing Date: | 2023-04-27 |