Description
| Product ID: | 9781399411257 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Can Marketing Save the Planet? |
| Subtitle: | 101 Practical Ways to Use Sustainable Marketing as a Force for Good |
| Authors: | Author: Gemma Butler, Michelle Carvill |
| Page Count: | 288 |
| Subjects: | Business ethics and social responsibility, Business ethics & social responsibility, Business and the environment; ‘green’ approaches to business, Sales and marketing management, Sales and marketing, Business & the environment, ‘Green’ approaches to business, Sales & marketing management, Sales & marketing |
| Description: | Select Guide Rating An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good. An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good. |
| Imprint Name: | Bloomsbury Business |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2024-01-04 |
