Description
Product ID: | 9781398611719 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing Communications |
Subtitle: | Integrating Online and Offline, Customer Engagement and Digital Technologies |
Authors: | Author: PR Smith, Ze Zook |
Page Count: | 760 |
Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2024-03-03 |