Description
Product ID: | 9781398609839 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Purposeful Brands |
Subtitle: | How Purpose and Sustainability Drive Brand Value and Positive Change |
Authors: | Author: Sandy Skees |
Page Count: | 240 |
Subjects: | Business strategy, Business strategy, Business ethics and social responsibility, Sales and marketing management, Business ethics & social responsibility, Sales & marketing management |
Description: | Select Guide Rating Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-04-03 |