Description
Product ID: | 9781398606487 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Using Behavioral Science in Marketing |
Subtitle: | Drive Customer Action and Loyalty by Prompting Instinctive Responses |
Authors: | Author: Nancy Harhut |
Page Count: | 288 |
Subjects: | Behavioural economics, Behavioural economics, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-08-03 |