Description
Product ID: | 9781398604827 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Advancing Strategy through Behavioural Psychology |
Subtitle: | Create Competitive Advantage in Relentlessly Changing Markets |
Authors: | Author: Pontus Wadstrom |
Page Count: | 256 |
Subjects: | Business strategy, Business strategy, Business innovation, Business innovation |
Description: | Select Guide Rating Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-04-03 |