Description
| Product ID: | 9781398604315 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | From Marginal to Mainstream |
| Subtitle: | Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First |
| Authors: | Author: Helen Edwards |
| Page Count: | 264 |
| Subjects: | Advertising, Advertising |
| Description: | Select Guide Rating Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-02-03 |
