Description
Product ID: | 9781398604124 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Questionnaire Design |
Subtitle: | How to Plan, Structure and Write Survey Material for Effective Market Research |
Authors: | Author: Ian Brace, Kate Bolton |
Page Count: | 368 |
Subjects: | Market research, Market research |
Description: | Select Guide Rating Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-05-03 |