Description
Product ID: | 9781398603820 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Using Semiotics in Retail |
Subtitle: | Leverage Consumer Insight to Engage Shoppers and Boost Sales |
Authors: | Author: Dr Rachel Lawes |
Page Count: | 296 |
Subjects: | Semiotics / semiology, Semiotics / semiology, Sales and marketing management, Retail and wholesale industries, Sales & marketing management, Retail sector |
Description: | Select Guide Rating Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-02-03 |