Description
Product ID: | 9781398603615 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Influencing Shopper Decisions |
Subtitle: | Unleash the Power of Your Brand to Win Customers |
Authors: | Author: Devora Rogers, Rebecca Brooks |
Page Count: | 208 |
Subjects: | Sales and marketing, Sales & marketing, Retail and wholesale industries, Retail sector |
Description: | Select Guide Rating Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context. Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-04-03 |