Description
Product ID: | 9781398600041 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The New Chameleons |
Subtitle: | How to Connect with Consumers Who Defy Categorization |
Authors: | Author: Michael R. Solomon |
Page Count: | 296 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-02-03 |