Description
| Product ID: | 9781394223350 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Disciplined Entrepreneurship Startup Tactics |
| Subtitle: | 15 Tactics to Turn Your Business Plan into a Business |
| Authors: | Author: Paul Cheek |
| Page Count: | 288 |
| Subjects: | Entrepreneurship / Start-ups, Entrepreneurship |
| Description: | Select Guide Rating A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2024-03-25 |
