Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Description

Product ID:	9781387028085
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Breakthrough Copywriter
Subtitle:	A Field Guide to Eugene M. Schwartz Advertising Genius
Authors:	Author: Worstell
Page Count:	110
Subjects:	Economics, Economics, Business and Management, Business & management
Description:	There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven''t had access to this material. And the world would be a poorer place, except...Fortunately Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:- How to create ads which sell your products at the expense of your competition- Find which roles your customer really wants to play and align these to your product- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.- Learn how to control your audience by being their friend.Get Your Copy Now.
Imprint Name:	Lulu.com
Publisher Name:	Lulu.com
Country of Publication:	GB
Publishing Date:	2017-06-09

Weight	180 g
Dimensions	154 × 229 × 14 mm