Description
| Product ID: | 9781350135543 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Fashion Brand Stories |
| Authors: | Author: Joseph H., II Hancock |
| Page Count: | 216 |
| Subjects: | Fashion and textile design, History of fashion, Cultural studies: dress and society, Sales and marketing management, Fashion and beauty industries, Fashion & society, Sales & marketing management, Fashion & beauty industries |
| Description: | Select Guide Rating Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e |
| Imprint Name: | Bloomsbury Visual Arts |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2022-10-20 |
