Description
Product ID: | 9781349347452 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | INSEAD Business Press |
Title: | Unveiling Fashion |
Subtitle: | Business, Culture, and Identity in the Most Glamorous Industry |
Authors: | Author: F. Godart |
Page Count: | 208 |
Subjects: | The arts: general topics, The arts: general issues, Business strategy, International business, Sales and marketing, Market research, Retail and wholesale industries, Business strategy, International business, Sales & marketing, Market research, Retail sector |
Description: | Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world''s most glamorous industry. |
Imprint Name: | Palgrave Macmillan |
Publisher Name: | Palgrave Macmillan |
Country of Publication: | GB |
Publishing Date: | 2012-03-27 |