Description
Product ID: | 9781349264698 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Multinational Corporate Evolution and Subsidiary Development |
Authors: | Author: Julian Birkinshaw, Neil Hood |
Page Count: | 392 |
Subjects: | Business and Management, Business & management, Management and management techniques, Sales and marketing, Organizational theory and behaviour, Management & management techniques, Sales & marketing, Organizational theory & behaviour |
Description: | This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole. |
Imprint Name: | Palgrave Macmillan |
Publisher Name: | Palgrave Macmillan |
Country of Publication: | GB |
Publishing Date: | 1998-07-13 |