Description
| Product ID: | 9781316606919 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | An Introduction to Communication |
| Authors: | Author: Lynn H. Turner, Richard West |
| Page Count: | 322 |
| Subjects: | Communication studies, Communication studies, Media, entertainment, information and communication industries, Media, information & communication industries |
| Description: | Select Guide Rating Prioritizing brevity and clarity, this book integrates theory and practice in easy-to-follow, comprehensive chapters to demystify the complex communication field. Offering a wealth of examples from students' personal, professional, and online lives, it teaches skills allowing students from all academic backgrounds to understand communication. Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students'' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2018-10-11 |
