Description
| Product ID: | 9781292727424 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition |
| Authors: | Author: Alan Hoffman, Thomas Wheelen, J. Hunger, Charles Bamford |
| Page Count: | 816 |
| Subjects: | Business strategy, Business strategy |
| Description: | Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson. For strategic management and business policy courses. Using a strategic management model to learn and apply key conceptsPicking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2023-06-29 |
