Description
Product ID: | 9781292452340 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Consumer Behavior, Global Edition |
Authors: | Author: Cristel Russell, Michael Solomon |
Page Count: | 544 |
Subjects: | Market research, Market research |
Description: | Select Guide Rating Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2024-04-17 |