Description
| Product ID: | 9781292425191 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Essentials of Services Marketing |
| Authors: | Author: Jochen Wirtz |
| Page Count: | 680 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms. For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2022-06-29 |
