Description
Product ID: | 9781292308722 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing Research |
Subtitle: | Applied Insight |
Authors: | Author: Dan Nunan, Naresh Malhotra, David Birks |
Page Count: | 976 |
Subjects: | Market research, Market research, Europe |
Description: | Select Guide Rating For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor''s manual including key discussion points. This book supports both qualitative and quantitative research methods through:
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.
Understand theory and application of marketing research in a European context
Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points.
This book supports both qualitative and quantitative research methods through:
Pearson, the world’s learning company. |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2020-03-09 |