Description
| Product ID: | 9781292259390 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | What's Your Competitive Advantage? |
| Subtitle: | 7 strategies to discover your next source of value |
| Authors: | Author: Cliff Bowman, Paul Raspin |
| Page Count: | 336 |
| Subjects: | Business strategy, Business strategy, Management decision making, Management decision making |
| Description: | Select Guide Rating What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. No-one can predict the future and we can’t predict the ultimate effect of any actions we take. What’s your Competitive Advantage? sets out an approach to managing change that reflects this complex reality. Built on insights from research into value creation and complex systems the book explains seven value creating strategies and the practices and change processes they require. Each play has an associated set of capabilities which deliver customer value efficiently:
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
“What’s Your Competitive Advantage” offers a way to work with the realities of a complex world and the changing needs of your business. We live in a complex world, no-one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. Choose from the seven value plays to set the broad direction the firm should head in, and gain your competitive advantage. Each play has an associated set of capabilities which deliver customer value efficiently: SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance. ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs. LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction INNOVATION - Competing through product innovations. EXCELLENCE - Continuous incremental improvement of product or service quality NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service. TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals. Built on insights from research into economics, strategy, organization theory and complexity science, you’ll discover a practical approach to creating value for your business in turbulent times, with advice on how to enable these plays with the structures, systems and culture of your business. Happy Reading, please do share your thoughts with us
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| Imprint Name: | FT Publishing International |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2018-12-20 |
